3 Paid Ad Strategies Grow and Convert Audience

There’s a lot to consider when creating a paid video ad campaign for social. So lets keep it simple. Here are three tips to get you started:

• Create for your audiences most important social channel 🌐

  • This is crucial because each platform has unique features, user behaviors, and content formats that can impact the effectiveness of your message. Tailoring ads to align with these platform-specific nuances can increase engagement, relevance, and ultimately, the conversion rates of your campaigns.

• Hook the viewer 🪝

  • You have roughly three seconds before someone decides to swipe away or stay engaged. Starting with a strong visual or hook message that applies to your target audience is essential for capturing attention in a fast-paced content saturated environment.

  • Examples: Here’s a recent ad we created for a landscaping company, it opens with a question for their target audience enticing them to stay for the answer.

• Key messaging 🔑

  • Its tempting to fill a 15 second ad with 4 or 5 different key messages. But viewers are actually more likely to retain info if there’s less competing info. Think about it, if you’re given 15 seconds to remember 4 sentences, vs 15 seconds to remember 1 sentence, which one will be easier to remember?

  • Best practice is to limit one key messages per every 5 seconds.

These are a few tips to help you get started on your paid ad journey. At Outside, we specialize in crafting customized, compelling video ads that not only grab attention but also drive results.

Contact us today at info@outsideoutside.co to learn how we can help grow your audience and increase customer conversion.