How to use native and branded content in your marketing strategy

What’s native content?

Native is a term used for the content you find on Tiktok, Instagram Reels, and Youtube Shorts. It seamlessly integrates with the in-feed content, making it feel less like an ad and more like a regular post. It’s designed to provide value through entertainment, information, or both, which helps in maintaining the natural user experience of the platform.

What’s branded content?

Branded content is what you’ll find on Instagram, Meta, Youtube, etc… It doesn’t need to blend into the feed and should stand out against other posts. It’s where you can show off your brand design style, tone, and voice. It maintains transparency as an ad and can be used in every type of post; paid, organic, awareness and conversion.